A few weeks ago I wrote a blog post about adding video calling to actions. It was all about how you can get a video viewer to take certain action after they watch the video. May be visit your website or buy a product etc.
As a follow up questions to that post, one reader emailed and asked me, whether there is a way to actually add button inside the video. So I thought of answering the email, hoping others might have a similar issue.
YouTube restricts adding external links to your video with buttons. So this really is a huge issue for those of us who want to use videos for marketing with YouTube.
About 7 months ago, I came across Easy Video player which is a really cool software. Not only does it allow you to add button to videos but has loads of other features will really helps video marketing.
The features I use often are,
1. Automatically redirect a viewer
You can automatically redirect a viewer to a website or shopping cart when the video viewer reaches the end of the video.
This way you actually don’t need to ask for any call to actions.
I use this to promote affiliate products. I create a video which uses the affiliate product then once the video ends, re-direct to the affiliate site.
I my experiment I noticed that the conversion of someone buying a product was 37% more when the user was redirect to the sales page after watching the video.
2.To embed a “buy now” directly into the video
You don’t need any technical expertise to edit the video. It’s really simple to add and viewers can click that button in the video and be sent to make the purpose. There are no lengthy steps for the user and it increase the conversion rate too.
3. The ability to collect email addresses from within the video!
The old school way of collecting emails from a video is to ask the video viewer to visit a page(opt in page) and type in the email address. However, with Easy Video player it’s possible to add email forms inside your videos.
It’s super cool way to increase your email list with video. Not many people are using this feature in videos, so when a viewer is watching the video, they just want to type in the email just to see whether it’s actually working!
There are more things you can do, watch this video.
If you are into marketing online with videos, you can’t afford not having Easy Video player.
There are no monthly fees and the one time fee comes with a money back guarantee. You can get your refund, if you feel that this product is not for you.
Do you know any other ways to embed a “buy now” button inside a video? Leave a comment below and let us know.
